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Personal Branding with Commercial Impact

We build personal brands for senior business leaders worldwide, with LinkedIn at the core.

Our approach cultivates visibility and credibility, while actively creating the conversations and relationships that drive commercial growth.

100+ executives

100M+ impressions

9,000+ outcomes

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What We Do

  • Strategy

    We build strategy that positions you in the right way, for the right people.

  • Content

    We create intelligent, strategy-led thought leadership content rooted in your experience, insight and authentic voice.

  • Audience

    We build your network and grow your audience with the right decision makers at scale.

  • Outreach

    We design and deploy proven outreach frameworks that cut through the noise and start the right conversations.

  • Research

    We surface news, data and angles that sharpen the perspective you bring to your role and your audience.

  • Press

    We can write and place thought leadership in The Wall Street Journal, Financial Times, Forbes and more.

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Why Sonder

What Clients Say

What I value most about Sonder is that they don’t take shortcuts. No AI generated content, no faceless offshore teams, no clumsy automation — just hard work and real expertise.


— Chief Marketing Officer, Software

More conversations, more opportunities, more wins — everything seems better since working with Sonder.




— Founder & CEO, Marketing

Sonder are simply a cut above any other personal branding firm I have worked with.




— Founder & CEO, Recruitment

Sonder has become an integral part of our firm-wide brand and business development strategy.




— Global Head of Marketing, Consulting

Sonder has unlocked access to relationships that would have previously been out of reach.




— Founder & CEO, Technology

Sonder's ability to write on intricate, field-specific topics as if they have years of experience is remarkable.




— Chief Executive Officer, Energy

Sonder provides a reliable framework that enables me to consistently meet my partner-level market and growth responsibilities, which too often yield to immediate client priorities.


— Senior Partner, Law

I always look forward to my conversations with Sonder, as they provide a rare opportunity to think beyond the day-to-day, leaving me feeling inspired, energised, and more confident in my direction as a leader.

— Partner, Consulting

More than just being exceptional at what they do, the team at Sonder are wonderful people I genuinely enjoy working with each week.



— Chairman, Energy

The Outcomes

  • Brand
    Equity

  • Pipeline
    Growth

  • Shorter Sales
    Cycles

  • Industry
    Invitations

  • Speaking
    Engagements

  • Media
    Coverage

  • Strategic
    Partnerships

  • Talent
    Attraction

  • Investment &
    Acquisition

  • Advisory &
    Board Roles

Why It Matters

  • >50%

    Over half of consumers no longer trust what
    businesses say (Edelman Trust Barometer).

  • 64%

    64% of consumers trust a person more than a brand (Edelman Trust Barometer).

  • 561%

    Content shared by business leaders can earn up to 561% more organic reach and 8x more engagement than the same content shared by company pages (MSL Group).

  • 91%

    91% of B2B buyers are active on LinkedIn (IDC). 75% of B2B buyers and 84% of C-level executives use LinkedIn when making purchasing decisions (LinkedIn).

  • 77%

    77% of B2B buyers do not engage in a sales conversation until after conducting independent online research — including research on a company’s leadership (CEB).

  • 64%

    LinkedIn drives over 64% of all social media traffic to corporate websites (Investis IQ).

  • 71%

    Businesses with strong executive visibility generate 71% more leads than those without (HubSpot).

  • 700%

    Leads generated through executive profiles are 7x more likely to close than those from other lead generation tactics (Gartner).

  • 20%

    Businesses with leaders who share content on LinkedIn generate 20% more revenue (LinkedIn).

  • 80%

    80% of talent acquisition managers believe employer branding significantly impacts the ability to hire great talent (LinkedIn).

  • 20%

    Businesses with leaders who share content on LinkedIn are 20% more likely to retain their talent (Advocado).

  • 92%

    92% of entrepreneurs agree that personal branding is critical to their business success (Entrepreneur).

Why It Matters

  • >50%

    Over half of consumers no longer trust what
    businesses say (Edelman Trust Barometer).

  • 64%

    64% of consumers trust a person more than a brand (Edelman Trust Barometer).

  • 561%

    Content shared by business leaders can earn up to 561% more organic reach and 8x more engagement than the same content shared by company pages (MSL Group).

  • 91%

    91% of B2B buyers are active on LinkedIn (IDC). 75% of B2B buyers and 84% of C-level executives use LinkedIn when making purchasing decisions (LinkedIn).

  • 77%

    77% of B2B buyers do not engage in a sales conversation until after conducting independent online research — including research on a company’s leadership (CEB).

  • 64%

    LinkedIn drives over 64% of all social media traffic to corporate websites (Investis IQ).

  • 71%

    Businesses with strong executive visibility generate 71% more leads than those without (HubSpot).

  • 700%

    Leads generated through executive profiles are 7x more likely to close than those from other lead generation tactics (Gartner).

  • 20%

    Businesses with leaders who share content on LinkedIn generate 20% more revenue (LinkedIn).

  • 80%

    80% of talent acquisition managers believe employer branding significantly impacts the ability to hire great talent (LinkedIn).

  • 20%

    Businesses with leaders who share content on LinkedIn are 20% more likely to retain their talent (Advocado).

  • 92%

    92% of entrepreneurs agree that personal branding is critical to their business success (Entrepreneur).

Paying It Forward

When you work with Sonder, you also support the PADI AWARE Foundation, a non-profit dedicated to protecting our oceans.

To date, PADI AWARE has helped secure international protection for more than two dozen shark and ray species, removed over two million pieces of marine debris, and educated over one million divers on ocean conservation.
We work here

We’d Love to Hear from You

Get in touch to explore our work, review case studies, or start a conversation.