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The realisation that each random passerby is living a life as vivid and intricate as your own — populated with their own ambitions, relationships, routines, and anxieties — an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you'll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, or as a lighted window at dusk.

Hi

We're Sonder, a London-based personal brand consultancy working with Founders, CEOs and Senior Leaders of businesses around the world.

Unlike other personal branding entities, we don’t quantify only vanity metrics as ‘success’, instead, we adopt a holistic approach to personal branding that achieves actual results in the form of strategic opportunities for our clients and their businesses.

From startups to Fortune 500s, we are defined by our ability to seamlessly integrate into a diverse range of often complex business ecosystems, providing value that far transcends personal branding, including full-service marketing and business development support.

Beyond the success we achieve for our clients, we are proud to create and shape narratives that define culture and affect meaningful societal change.

  • The Problem

    		  

    >50%
    		 

    Modern behavioural science makes it clear that trust is the crucial component to making a sale.

    Over half of all consumers no longer trust what businesses say - Edelman Trust Barometer

    		  

  • The Solution

    		  

    64%
    		 

    Personal branding raises the profile of the people behind the business, allowing consumers to build deeper relationships, garner trust, and take action.

    64% of consumers trust a person more than a brand - Edelman Trust Barometer.

    		  

Why we're here

  • >50%

    Over half of all consumers no longer trust what
    businesses say - Edelman Trust Barometer.

  • 64%

    64% of consumers trust a person more than a brand - Edelman Trust Barometer.

  • 561%

    Content shared by personal brands on social media can earn 561% more organic reach and 8x more engagement than the same content posted on a company’s social media channels - MSL Group.

  • 91%

    91% of B2B buyers are active on LinkedIn - IDC. 75% of B2B buyers and 84% of C-level executives use social media while making purchasing decisions - LinkedIn.

  • 77%

    77% of B2B buyers said they do not engage in a sales conversation until after they’ve performed independent online research, including research on a company’s employees - CEB.

  • 64%

    LinkedIn is responsible for over 64% of all traffic from social media channels to corporate websites - Investis IQ.

  • 71%

    Businesses with strong personal branding generate 71% more leads than those without - HubSpot.

  • 700%

    When a lead is generated through personal branding, that lead is 7x more likely to close compared to other lead gen tactics - Gartner.

  • 20%

    Businesses with senior leaders who share content on social media generate 20% more revenue - LinkedIn.

  • 80%

    80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent - LinkedIn.

  • 20%

    Businesses with senior leaders who share content on social media are 20% more likely to retain their talent - Advocado.

  • 92%

    92% of entrepreneurs agree that personal branding is critical to the success of their business - Entrepreneur.

  • >50%

    Over half of all consumers no longer trust what
    businesses say - Edelman Trust Barometer.

  • 64%

    64% of consumers trust a person more than a brand - Edelman Trust Barometer.

  • 561%

    Content shared by personal brands on social media can earn 561% more organic reach and 8x more engagement than the same content posted on a company’s social media channels - MSL Group.

  • 91%

    91% of B2B buyers are active on LinkedIn - IDC. 75% of B2B buyers and 84% of C-level executives use social media while making purchasing decisions - LinkedIn.

  • 77%

    77% of B2B buyers said they do not engage in a sales conversation until after they’ve performed independent online research, including research on a company’s employees - CEB.

  • 64%

    LinkedIn is responsible for over 64% of all traffic from social media channels to corporate websites - Investis IQ.

  • 71%

    Businesses with strong personal branding generate 71% more leads than those without - HubSpot.

  • 700%

    When a lead is generated through personal branding, that lead is 7x more likely to close compared to other lead gen tactics - Gartner.

  • 20%

    Businesses with senior leaders who share content on social media generate 20% more revenue - LinkedIn.

  • 80%

    80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent - LinkedIn.

  • 20%

    Businesses with senior leaders who share content on social media are 20% more likely to retain their talent - Advocado.

  • 92%

    92% of entrepreneurs agree that personal branding is critical to the success of their business - Entrepreneur.

What we do

  • Social

    We curate intelligent content, strategically bolster and extract opportunity from your network, and build relevant and engaged followings.

  • Press

    We write and publish articles in media outlets such as Forbes, Entrepreneur, Yahoo, USA Today, FT, and hundreds more.

  • Speaking

    We secure valuable speaking engagements, including TED talks, and guest appearances on podcasts. We can also create, market, and manage your own podcast.

  • Community

    We build online communities that provide new revenue streams for you and your business.

  • Events

    We get you invited to important industry events. We can also coordinate events for you and your business, including keynote speaking, networking, and launch events.

  • Marketing

    We are experienced marketers and can help you and your business with SEO, paid advertising, graphic design, social media marketing, web design, email marketing, and more.

TED Talks

We are proud to be able to guarantee you the opportunity to speak on the world famous TED stage. We can also write your talk for you and help you prepare.

The Results

  • Press

  • Speaking
    Engagements

  • Event
    Invitations

  • More Leads

  • Shorter Sales
    Cycles

  • Partnerships

  • Investment
    Opportunities

  • Job
    Opportunities

  • Board
    Positions

  • Higher Quality
    Talent

Ocean art print sealevel sl 263 0516

What makes us Better?

What our clients are saying

We pay it Forward

When you work with Sonder, you are supporting PADI AWARE Foundation - a publicly funded non-profit with a mission to drive local action for global ocean conservation.

PADI AWARE have helped secure international protection policies for over two-dozen vulnerable shark and ray species, removed 2 million pieces of marine debris from the ocean, and educated 1 million divers on the environmental threats facing the ocean and how to take action.
We work here

We'd love to hear from you