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The realisation that each random passerby is living a life as vivid and intricate as your own — populated with their own ambitions, relationships, routines, and anxieties — an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you'll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, or as a lighted window at dusk.

Hi

We’re Sonder, an independent personal brand consultancy partnering with businesses and their leaders worldwide.

Unlike many personal branding firms, we don’t measure success by vanity metrics alone — we take a holistic approach to personal branding that delivers tangible results in the form of strategic opportunities for our clients and their organisations.

From start-ups to Fortune 500s, we integrate seamlessly into diverse business ecosystems of any size or complexity and, when required, use personal branding as a catalyst to achieve broader marketing and business development objectives.

Beyond client success, we are proud to create and shape narratives that influence culture and drive meaningful societal change.

  • The Problem

    		  

    >50%
    		 

    Modern behavioural science shows that trust is the critical factor in a business’s success.

    Over half of all consumers no longer trust what businesses say (Edelman Trust Barometer).

    		  

  • The Solution

    		  

    64%
    		 

    Personal branding raises the profile of the people behind the business, enabling consumers to build deeper relationships, develop trust, and make decisions.

    64% of consumers trust a person more than a brand (Edelman Trust Barometer).

    		  

Why we're here

  • >50%

    Over half of all consumers no longer trust what
    businesses say (Edelman Trust Barometer).

  • 64%

    64% of consumers trust a person more than a brand (Edelman Trust Barometer).

  • 561%

    Content shared by personal brands earns up to 561% more organic reach and 8x more engagement than the same content shared by company pages (MSL Group).

  • 91%

    91% of B2B buyers are active on LinkedIn (IDC). 75% of B2B buyers and 84% of C-level executives use social media when making purchasing decisions (LinkedIn).

  • 77%

    77% of B2B buyers do not engage in a sales conversation until after conducting independent online research — including research on a company’s leadership (CEB).

  • 64%

    LinkedIn drives over 64% of all social media traffic to corporate websites (Investis IQ).

  • 71%

    Businesses with strong personal branding generate 71% more leads than those without (HubSpot).

  • 700%

    Leads generated through personal branding are 7x more likely to close than those from other lead generation tactics (Gartner).

  • 20%

    Businesses with leaders who share content on social media generate 20% more revenue (LinkedIn).

  • 80%

    80% of talent acquisition managers believe employer branding significantly impacts the ability to hire great talent (LinkedIn).

  • 20%

    Businesses with leaders who share content on social media are 20% more likely to retain their talent (Advocado).

  • 92%

    92% of entrepreneurs agree that personal branding is critical to their business success (Entrepreneur).

  • >50%

    Over half of all consumers no longer trust what
    businesses say (Edelman Trust Barometer).

  • 64%

    64% of consumers trust a person more than a brand (Edelman Trust Barometer).

  • 561%

    Content shared by personal brands earns up to 561% more organic reach and 8x more engagement than the same content shared by company pages (MSL Group).

  • 91%

    91% of B2B buyers are active on LinkedIn (IDC). 75% of B2B buyers and 84% of C-level executives use social media when making purchasing decisions (LinkedIn).

  • 77%

    77% of B2B buyers do not engage in a sales conversation until after conducting independent online research — including research on a company’s leadership (CEB).

  • 64%

    LinkedIn drives over 64% of all social media traffic to corporate websites (Investis IQ).

  • 71%

    Businesses with strong personal branding generate 71% more leads than those without (HubSpot).

  • 700%

    Leads generated through personal branding are 7x more likely to close than those from other lead generation tactics (Gartner).

  • 20%

    Businesses with leaders who share content on social media generate 20% more revenue (LinkedIn).

  • 80%

    80% of talent acquisition managers believe employer branding significantly impacts the ability to hire great talent (LinkedIn).

  • 20%

    Businesses with leaders who share content on social media are 20% more likely to retain their talent (Advocado).

  • 92%

    92% of entrepreneurs agree that personal branding is critical to their business success (Entrepreneur).

What we do

  • Social

    We curate intelligent content, leverage new and existing networks to generate opportunities, and cultivate relevant, engaged followings.

  • Speaking

    We secure high-value speaking opportunities, from TED Talks to podcast guest appearances, and can also create, market, and manage a dedicated podcast for you and your brand.

  • Press

    We write and publish thought-leadership articles in leading media outlets including Forbes, Entrepreneur, Yahoo, USA Today, the Financial Times, and more.

  • Events

    We secure invitations to key industry events and provide pre- and post-event support to maximise impact. We can also curate bespoke events, from summits and headline stages to intimate gatherings.

  • Community

    We build online communities that deepen audience engagement, strengthen brand equity, and unlock new revenue streams.

The Results

  • More Leads

  • Shorter Sales
    Cycles

  • Speaking
    Engagements

  • Event
    Invitations

  • Press

  • Partnerships

  • Investment
    Opportunities

  • Job
    Opportunities

  • Board
    Positions

  • Higher Quality
    Talent

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What makes us Better?

What our clients are saying

What I value most about Sonder is that they don’t take shortcuts. No AI generated content, no faceless offshore teams, no clumsy automation — just hard work and real expertise.

Sonder’s ability to write on intricate, field-specific topics as if they have years of experience is remarkable.

More leads, shorter sales cycles, higher quality job applicants, and more — everything is better since working with Sonder.

Sonder gives the phrase ‘above and beyond’ new meaning, often investing more time than I pay for to advise and support me and my teams in ways that extend far beyond personal branding.

Sonder’s comprehensive understanding of data means when they speak, I listen.

Sonder and the work they do are one of the few things I don’t have to worry about.

After a year of trying and failing to secure investment, I can safely say that Sonder was the difference in finally being able to achieve that goal.

Sonder is my steadfast source of industry news, reports, and trends that make me better at my job.

Sonder feels so much like part of our internal team that I often forget they’re not.

More than just being very good at what they do, the team at Sonder are wonderful people I genuinely enjoy working with each week.

I look forward to my conversations with Sonder each week, as I always leave feeling inspired.

Having worked with multiple personal branding firms, I’m glad I found Sonder — they just get it.

We pay it Forward

When you work with Sonder, you also support PADI AWARE Foundation — a publicly funded non-profit driving local action for global ocean conservation.

To date, PADI AWARE has secured international protection for more than two dozen shark and ray species, removed over two million pieces of marine debris, and educated one million divers on the threats facing our oceans and how to take action.
We work here

We'd love to hear from you

Get in touch for case studies, examples of our work, or to set up a meeting.